So, over the last few weeks (and while I've been away and not blogging), the vile company Phorm - formerly spyware merchants 121media - have been in the news. In rough chronological order:
- They raised £15 million in some share deal or other
- They began talking of (and, I think began) trials of their vile DPI system in South Korea
- They pre-empted their financial results with the announcement of a desktop implementation of their behavioral advert targeting (strangely undescriptive)
- Financial results were released, revealing no income over the year, but expenditure of $50 million
The question in my mind is, how long can a company with a poor reputation (due to their previous activities), with an intrusive and possibly illegal technology, which has no ISP partners signed up (even after three trials - one open, the other two secret) keep going?